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41.
Mercadotecnia : Planeación estratégica by
Language: Spanish Publisher: [Lugar de publicación no identificado] : ADDISON-WESLEY IBEROAMERICANA, 2003
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 900.009.1082.GESTION.

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42.
EL FUTURO EN LOS NEGOCIOS : 100 DE LAS TENDENCIAS, IMPLICACIONES Y PREDICCIONES MAS IMPORTANTES PARA EL NUEVO MILENIO by
Language: Spanish Publisher: [Lugar de publicación no identificado] : PRENTICE HALL HISPANOAMERICANA, S.A., 1996
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 900.009.1025.GESTION.

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43.
CASOS DE MERCADOTECNIA by
Language: Spanish Publisher: [Lugar de publicación no identificado] : Mc Graw Hill, 2008
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 500.005.0191.COM.EXT.

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44.
MITOS DEL MARKETING QUE ESTÁN MATANDO LOS NEGOCIOS : ¡NO SIGA CREYENDO EN ELLOS! by
Language: Spanish Publisher: [Lugar de publicación no identificado] : Mc Graw Hill, 1994
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 500.005.0192.COM.EXT.

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45.
MERCADOTECNIA EN ACCION : LECTURA Y CASOS by
Language: Spanish Publisher: [Lugar de publicación no identificado] : ADDISON-WESLEY IBEROAMERICANA, 2002
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 900.009.1021.GESTION.

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46.
Fundamentos de Mercadotecnia by
Language: Spanish Publisher: [Lugar de publicación no identificado] : MC GRAW HIIL
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 900.009.0485.GESTION.

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47.
Fundamentos de Mercadotecnia by
Language: Spanish Publisher: [Lugar de publicación no identificado] : MC GRAW HIIL
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 900.009.1217.GESTION.

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48.
MARKETING DE SERVICIOS by
Language: Spanish Publisher: [Lugar de publicación no identificado] : CECSA, 2006
Availability: Items available for loan: Biblioteca UNESUM (2)Call number: 900.009.0546.GESTION, ...

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49.
PRINCIPIOS DE MERCADO by
Language: Spanish Publisher: Bogota, Colombia : ECOE EDICIONES, 1992
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 900.009.1005.GESTION.

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50.
TOMA DE DECISIONES EN MERCADOTECNIA : UN ENFOQUE A LA CONSTRUCCIÓN DE MODELOS by
Language: Spanish Publisher: [Lugar de publicación no identificado] : CECSA, 1990
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 900.009.0999.GESTION.

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51.
DIRECCION DE LA MERCADOTECNIA by
Language: Spanish Publisher: [Lugar de publicación no identificado] : PHH PRENTICE HALL, 1989
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 500.005.0343.COM.EXT.

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52.
MERCADOTECNIA DIRECTA TOMO I : ESTRATEGIA, PLANEACION Y EJECUCION by Series: MERCADOTECNIA DIRECTA
Language: Spanish Publisher: [Lugar de publicación no identificado] : Mc Graw Hill, 1989
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 1700.0017.0430.VARIOS.

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53.
MERCADOTECNIA PARA HOTELERIA Y TURISMO by
Edition: PRIMERA EDICION
Language: Spanish Publisher: [Lugar de publicación no identificado] : Prentice HaLL, 1997
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 600.006.0317 Ecoturismo.

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54.
MERCADOTECNIA by
Language: Spanish Publisher: [Lugar de publicación no identificado] : MC GRAW HIIL, 2004
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 900.009.0838 GESTIÓN.

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55.
MERCADOTECNIA by
Language: Spanish Publisher: [Lugar de publicación no identificado] : MC GRAW HIIL, 2004
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 500.005.0289.COMERCIO.

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56.
CONSTRUCCIÓN Y VENTA DE INMUEBLES : PLANEACION, FINANCIAMIENTO, ORGANIZACIÓN, COMERCIALIZACIÓN, LEGISLACIÓN. by
Language: Spanish Publisher: [Lugar de publicación no identificado] : EDITORIAL TRILLAS, 1991
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 900.009.1056 Gestión.

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57.
Ventas y Mercadotecnia para Hoteles, Moteles y Resorts : Mercadotecnia de la Hospitalidad by
Edition: Primera :
; Format: regular print
Language: Spanish Publisher: México D.F. : McGraw-Hill, 1995
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 600.006.0029.1 ECOTURISMO.

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58.
Ventas y mercadotecnia para el profesional del turismo : Serie de turismo by
Edition: Primera :
; Format: regular print
Language: Spanish Publisher: México, D. F., México : McGraw Hill Interamericana, 1994
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 600.006.0029.3 ECOTURISMO.

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59.
Turismo : Planeación, administración y perspectivas; by Series: Colección
Edition: Tercera edición;
; Format: regular print
Language: Spanish Publisher: Mexico : Limusa wiley, 2011
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 600.006.0060 Ecoturismo.

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60.
COMO REALIZAR UNA AUDITORIA DE MERCADOTECNIA by
Language: Spanish Publisher: [Lugar de publicación no identificado] : EDITORIAL TRILLAS, 1995
Availability: Items available for loan: Biblioteca UNESUM (1)Call number: 300.003.0188.AUDITORIA.

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